Lap-Band
Client
Lap-Band
Contribution
Branding, Web Design
Tools
Figma
The ReShape Lap-Band Program® believes that wellness is attainable for everyone. And the Lap-Band website plays an important role in helping patients start — and continue — that wellness journey.
To help Lap-Band soft launch the new brand direction, we took a two-part approach. An immersive landing page was delivered first. This page helped Lap-Band rally internal and external stakeholders around the brand’s new look, feel, and messaging.
Building on deeper user and stakeholder research, the full website redesign further pushed the brand. Every design and content decision anchored on one guiding principle: joy.
