Hyland's Campaigns
Agency
Madwell
Contribution
Landing Pages, Paid Media
Tools
Figma, Photoshop
Having just approved a visual refresh with an updated logo and brand elements, Hyland's needed campaign landing pages, banner ads, and video graphics to match.
With the start of cold season fast approaching, I got to work building out the new brand elements in Figma. I defined web styles that fit with the new design system as I created the Cold & Cough campaign landing page.
Using the same styles, I built out the landing page for the Sleep campaign.
I heavily leveraged components when creating banner ads so that they could be built quickly but updated on the fly as feedback came in.
This allowed me to create nearly 400 assets for the Cough & Cold campaign in a matter of days, then move on to create an additional 50 units for the Sleep campaign with the same cohesive visual language.
I rounded it all out by mocking up supers that were used on live action video spots across both campaigns.
