Food Network Welcome Email
Client
Food Network
Contribution
Email Design
Tools
Illustrator
As a new addition to the digital product team at Food Network, I signed up for the company’s email newsletters. I was greeted with a one-sentence, plain text email confirming that I had signed up, providing no additional information or path to continue exploring.
My team was as shocked as I was that there was no custom creative in place for this flow, so I sought approval to create a welcome email that would capitalize on the opportunity to educate an interested audience on Food Network’s offerings.
