Mavuno Harvest Fruit Bites
Client
Mavuno Harvest
Contribution
Packaging Design
Tools
Illustrator
Mavuno Harvest is a mission-driven snack food company founded by a former Peace Corps volunteer. The company partners with small farming collectives in rural sub-Saharan Africa, helping farmers sell their full harvests, reducing crop waste and increasing their incomes. In turn, this provides a tasty, healthy snack to American consumers.
To redesign their Fruit Bites packaging, the project goals were as follows:
- Emphasize that the product is fruit bites, differentiating from Mavuno Harvest’s other product line of dried fruit,
- Show what the product is on the front of the packaging via illustration as opposed to product photography, and
- Look more fun and appealing towards kids.
I began by exploring directions for the Pineapple Passion Fruit flavor.
Not loving either the product photography or the super flat illustration style, we decided to combine the two into an illustration that was graphic/cartoony, but more real life.
Once a direction was selected, I refined the design and extended the same system across the other three flavors in the product line, selecting PMS swatches and preparing final, print-ready dielines.
